Brand Identity

On November 24, 2022, Shakti launched its new brand identity along with a new logo. The new brand identity was developed at a time when Shakti, with a longstanding 13-year heritage, was  expanding its areas of focus to align with India’s rapidly growing development and energy needs.

Shakti increased its focus on accelerating large-scale clean energy system interventions that  tackle climate change and climate action. Therefore, in this new era for Shakti, the focus of work is different from before, wider and more expansive.

With the context having changed and Shakti’s work horizons having expanded, it was time to relook at Shakti’s visual identity. A new logo, a fresh colour palette, and website that are more in sync with the changing times, were therefore adopted.

You can read the brand guidelines of our new visual identity here .

If you are using the older SHAKTI logo in any of your communication materials, request you to please update them.

For any queries you can send an email at: