Consumers are one of the largest and most important user group in an economy; but they are also the only group who are not effectively organized and whose views are often not heard. One of the most effective ways to nudge the transport sector towards an efficient and cleaner future is to understand, and inform the consumer behavior towards low carbon transport modes (such as walking & cycling, using public transport, and driving cleaner vehicles).The first step towards this is to assess current opinions and perceptions on low carbon transport modes. At present, there are considerable gaps in our understanding of people’s preferences on low carbon transport modes and factors affecting their choices. Improvements in the provision of public transit services and institutional reforms needed will benefit from a clearer understanding of the end user’s views and experience.