On November 24, 2022, Shakti announced the launch of its new brand identity at the Shakti office in the presence of Shakti staff and leadership. The office, decorated in the new brand colours created a festive vibrant ambience. After the formal launch, a comprehensive training on the usage of the new brand was conducted and detailed visual identity guidelines were shared for reference. A celebratory lunch and presentation of branded merchandise to staff members concluded the launch event.